When you start a dive business, you need to minimize your investment in capital equipment and overhead, like boats and scuba equipment. Spend as much money as you sensibly can on marketing to potential clients.
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For example, your dive boat needs to transport clients reliably back and forth between dive sites. It being a faster or newer model won’t necessarily increase revenue.
The dive boat is the pickup truck of boats! It is basic, utilitarian and gets used hard every day.
As you start your dive business concentrate on creating positive cash flow – keep your costs low, while maximizing your revenue as quickly as possible. Minimize your spending on overhead, employee costs and fixed assets (like boats). Spend your available money on advertising, marketing and generating sales. The quicker you can start making money the easier your life will be!